2026Website redesign
Dr. Gabrielle Dutra
Website redesign for a dentist in Florianópolis, Brazil: the "cut gem" concept turns an incisor into a faceted stone, and her portrait reflects the cursor light.
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- Dental
- Redesign
The problem
The old site was a single page with little room to show the doctor's aesthetic work, which is exactly what makes a patient choose where to get veneers.
What we did
We built an identity around the idea of cutting a smile like a gem: the symbol is an incisor drawn as a step-cut stone, photos get emerald-cut frames and her portrait reflects the mouse light on its facets. The site covers treatments with real case photos, a mission that sharpens on scroll and four care principles that build the symbol as the page scrolls.
The result
A website with the same aesthetic care the doctor delivers in the chair, taking patients straight to booking.
Gallery
