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Medical marketing and patient acquisition

A good ad is one that becomes an appointment.

Lumme handles the whole path between the ad and the clinic schedule: Google and Instagram campaigns, the page that convinces the patient, WhatsApp follow up and tracking of every lead until the appointment. All built for healthcare and within your professional board rules.

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Why Lumme for your clinic marketing

  • The right patients, not likes

    Campaigns built for people looking for your treatment in your area. The metric that matters is qualified leads and booked appointments, not reach.

  • The page your ad deserves

    Paying for a click and sending the patient to a confusing profile wastes budget. Each campaign leads to a page made for that treatment.

  • No lead left behind

    Every contact enters a pipeline with a stage, an owner and a reminder. Your front desk knows who to answer first and you see what each dollar brought in.

What the work includes

  • Diagnosis of the clinic, treatments and local competition
  • Google Ads and Meta Ads campaigns (Instagram and Facebook)
  • One landing page per treatment, ready for paid traffic
  • Pixel, GA4 and conversions set up
  • Lead pipeline with CRM and WhatsApp
  • Script for your front desk
  • Report with leads, cost per lead and booked appointments

Work

Clinics and practices we have worked with

  • lummeassessoria.com/union
    Hero com os três cirurgiões em moldura de U, Union Cirurgia PlásticaJornada do paciente em sete etapas, acesa pelo scroll, Union Cirurgia PlásticaResultados reais com aviso de consentimento, Union Cirurgia Plástica

    2026Website redesign

    Union Cirurgia Plástica

    Website redesign for a three-surgeon plastic surgery clinic in Joinville, Brazil: more serious and compact, with a side panel that holds all 19 procedures without making the page longer.

    • Healthcare
    • Plastic surgery
    • Redesign
    How it was made
  • lummeassessoria.com/gabrielle-dutra
    Hero com o retrato recortado no incisivo lapidado, Dra. Gabrielle DutraTratamentos com fotos de casos, Dra. Gabrielle DutraOs pilares do atendimento, construindo o símbolo, Dra. Gabrielle Dutra

    2026Website redesign

    Dr. Gabrielle Dutra

    Website redesign for a dentist in Florianópolis, Brazil: the "cut gem" concept turns an incisor into a faceted stone, and her portrait reflects the cursor light.

    • Healthcare
    • Dental
    • Redesign
    How it was made
  • lummeassessoria.com/marcelo-zanoni
    Hero escuro com o retrato do cirurgião, Dr. Marcelo ZanoniA origem da variz, contada pelo scroll, Dr. Marcelo ZanoniTratamentos por tipo de caso, Dr. Marcelo Zanoni

    2026Landing page

    Dr. Marcelo Zanoni

    Conversion landing page for a vascular surgeon in Florianópolis, Brazil: the brand symbol becomes blood flowing back up the vein, and a side trail follows the reader down the page.

    • Healthcare
    • Landing page
    • Scroll storytelling
    How it was made
  • lummeassessoria.com/camille-broocke
    Hero escuro com a linha dourada do perfil, Dra. Camille van der BroockeCasos reais de antes e depois, Dra. Camille van der BroockeArcada que se alinha conforme o scroll, Dra. Camille van der Broocke

    2026Landing page

    Dr. Camille van der Broocke

    Landing page for an Invisalign Doctor orthodontist in Curitiba, Brazil: the one-line profile from the logo becomes the common thread, and a smile quiz turns the answers into a WhatsApp message.

    • Healthcare
    • Orthodontics
    • Quiz
    How it was made
See all work

What medical marketing really is

Medical marketing is not posting every day. It is making sure the person who needs your treatment finds you, understands why to trust you and can book without friction. That takes three pieces working together: traffic (who arrives), conversion (what the page and the follow up do with them) and organization (what happens to each lead afterwards).

When one piece fails, the numbers do not add up. A good ad with a weak page burns budget. A good page without organized follow up loses patients in the inbox. That is why Lumme handles all three at once.

Healthcare advertising within the rules

Every campaign and page follows the advertising rules of your professional board: no promised results, no price bait, no before and after without context and consent. Clear information for the patient and the professional authority first.

How we work

From diagnosis to a full schedule, with every step in sight.

You know what is live, what is being tested and what every dollar invested brought in.

Deliverable · 01

Diagnosis

30 minutes to understand the clinic, the treatments with the best return, the area and how follow up works today. I leave that call with a plan.

What your clinic already has1/4

  • plan with priorities, timeline and price
  • landing pages and follow up pipeline
  • campaigns live and leads coming in
  • report and ongoing adjustments

FAQ

Questions about medical marketing

01Is the ad budget included?

No. The budget is paid directly to Google and Meta on the clinic card, and everything stays in your name. Lumme handles strategy, pages, campaigns and tracking.

02How soon do leads start coming in?

The first leads usually arrive as soon as campaigns go live. What takes a few weeks is optimizing: learning which treatments, audiences and ads bring the right patients.

See also

WhatsApp

Tell me about your clinic. I will show you where your next patients can come from.

In a 30 minute call you get a diagnosis and a plan.

  • Free diagnosis
  • You talk to the person doing the work
  • Everything in the clinic name

I always reply, every day of the week.

What you need