2026Landing page
Dr. Marcelo Zanoni
Conversion landing page for a vascular surgeon in Florianópolis, Brazil: the brand symbol becomes blood flowing back up the vein, and a side trail follows the reader down the page.
View live- Healthcare
- Landing page
- Scroll storytelling
The problem
The old site spoke to doctors (Dr. Marcelo's courses) and barely to patients. People looking for varicose vein treatment could not find their way to booking an assessment.
What we did
We split patients from students and built a landing page only for people seeking treatment: warning signs, a pinned scroll section explaining where varicose veins come from, treatments by type of case, the journey from Doppler scan to follow-up, and real reviews. A vein-shaped trail tracks reading progress at the edge of the screen.
The result
Patients understand their own case before the appointment and reach the booking button knowing exactly what will happen.
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