A concept, not decoration
Each brand has an idea behind it: a bridge in the city, a tool of the trade, a gesture. That is what gives the symbol meaning.
Brand identity design
A brand born from your story.
A brand is more than a logo. It is the idea that makes your business memorable, and it has to work on your website, on social, on a business card and on your storefront. Lumme creates identities from each client's story and city, delivered ready for digital.
How Lumme builds a brand
Designed for digital
A symbol that works tiny as a favicon, colors that pass contrast, type that reads well on phones. The brand is born ready for the website.
A complete system
Beyond the logo: icons, patterns, photography and applications. A system that keeps the brand consistent everywhere.
What the identity includes
- Concept and symbol
- Logo and versions
- Color palette and typography
- Brand icon family
- Usage guidelines
- Applications: cards, stationery, social and signage
- Final files in vector and PNG
Work
Brands created by Lumme
2026Website redesign
Union Cirurgia Plástica
Website redesign for a three-surgeon plastic surgery clinic in Joinville, Brazil: more serious and compact, with a side panel that holds all 19 procedures without making the page longer.
- Healthcare
- Plastic surgery
- Redesign
2026Website redesign
Dr. Gabrielle Dutra
Website redesign for a dentist in Florianópolis, Brazil: the "cut gem" concept turns an incisor into a faceted stone, and her portrait reflects the cursor light.
- Healthcare
- Dental
- Redesign
2026Landing page
Dr. Marcelo Zanoni
Conversion landing page for a vascular surgeon in Florianópolis, Brazil: the brand symbol becomes blood flowing back up the vein, and a side trail follows the reader down the page.
- Healthcare
- Landing page
- Scroll storytelling
2026Landing page
Dr. Camille van der Broocke
Landing page for an Invisalign Doctor orthodontist in Curitiba, Brazil: the one-line profile from the logo becomes the common thread, and a smile quiz turns the answers into a WhatsApp message.
- Healthcare
- Orthodontics
- Quiz
Brand and website, together
When the brand and the website are made by the same team, each feeds the other: the symbol becomes animation, the colors become light, the concept becomes the way the page tells the story.
How we work
From diagnosis to a full schedule, with every step in sight.
You know what is live, what is being tested and what every dollar invested brought in.
Deliverable · 01
Diagnosis
30 minutes to understand the clinic, the treatments with the best return, the area and how follow up works today. I leave that call with a plan.
What your clinic already has1/4
- plan with priorities, timeline and price
- landing pages and follow up pipeline
- campaigns live and leads coming in
- report and ongoing adjustments
FAQ
Brand identity FAQ
01I already have a logo. Can we keep it?
Yes. Often the logo stays and we build the system around it: colors, icons, type and applications.
02Do I get editable files?
Yes. Vectors, PNGs and the usage guide are yours.
Tell me your story. I will show you the brand.
A direct conversation, no commitment.
- Free diagnosis
- You talk to the person doing the work
- Everything in the clinic name
I always reply, every day of the week.